HIlton Bayfront Hotel, San Diego, California
Salon Industry Business Development Summit and Tribute to Founder Don Bewley.
Two days of keynote speakers and break-out sessions included advice on all aspects of salon management, financial strategies, self-care and how to become a six figure hairdresser. Sunday evening, a Style Show was presented, with creative direction by celebrity hairdresser Philip Carreon of Estilo Salon, and all proceeds benefitting a charity close to Don Bewley’s heart, ChildHelp. Carreon collaborated with Bewley to create a new haircut and styling collection, Architexture, which Carreon described as being about building a form or shape and then deconstructing and emphasizing the color. On putting the fashion show together while reeling from their loss, Fred Phillips, executive vice president of sales, Eufora, said, “This would have made Don so happy; give the Eufora people a challenge and they show up.”